Making Dinner Together Can Create Kindred Spirits
After eating at some of the most elegant and far out restaurants in Las Vegas, Kaapstad, Dubai and San Francisco it must have been a startling change of pace to dine in my kitchen in Sausalito. But, it...
View ArticleSky High Branding for Your Town
With the advent of Google Earth and Google Maps here’s an inventive way to literally make your business – or town – more visible. Target paints huge logos on the roofs of their stores. Customers have...
View ArticleNike: Get More People to Get Out and Just Do It
Nike invites us to join a million runners around the world, “for a worldwide 10K like no other.” And they invited celebrities to join them. There’s a small catch. “You need a Nike+ SportBand or...
View ArticleTemplate Your Business to Increase Profits Via Others’ Success With It
Ugandan women sell health, using the Avon ladies’ approach. Yes, door-to-door outreach looks different in villages than in American suburbs. But a template leverages profits faster for them, and for...
View ArticleMake More Money: Your Product as an Association’s Member Benefit
Attract more sales by adapting this success story to your situation. Image theft online is the hot button for photographers. It’s the main reason they are loath to post their images on the net. Yet...
View ArticleDiscover How Your Behaviors Compare With Others
Like to discover your Data Doppelganger? That seems far more revealing and thus fascinating than, say, learning Honey Boo Boo’s nickname for you. Finally, we can put Big Data to very personal use and...
View ArticleHow to be Happier by Co-Creating a New Holiday Tradition
Some startled neighbors who were out walking or at their window yesterday asked why we were carrying a fully-decorated Christmas tree up our steep street in Sausalito. Upon hearing our story, Martin,...
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